Project Work
A specific problem. A defined deliverable. A fixed price.
No retainer required. When you know what needs to be built or fixed, project work is the right engagement. Scoped clearly, priced upfront, delivered on time.
When project work makes sense
You have a clear problem. You need a clear solution.
You know what needs to be done but don't have the in-house expertise to do it properly.
You're not ready for an ongoing retainer but have a specific gap to close.
You've been quoted by agencies and the price or process doesn't make sense.
You want one person responsible for the outcome, not a project manager and three juniors.
Services
Six areas. All priced and scoped per project.
01
Marketing Diagnostic
$1,800 AUD · 5 to 7 day turnaround
The right place to start if you're not sure what the problem is. A focused review of your marketing, CRM, digital channels, and spend. You get a clear priority list and a recommended path forward.
What's included
- Channel and spend performance review
- CRM and lead flow audit
- Website and SEO health check
- AI and automation readiness assessment
- Prioritised 90-day action plan with clear next steps
02
CRM Setup & Automation
From $3,500 · Scoped per project
HubSpot or GoHighLevel, built properly. Lead lifecycle defined, pipeline configured, automation workflows live, and your team trained to use it. Not a default template — a CRM built around how your business actually sells.
What's included
- Lead lifecycle and pipeline definition
- CRM configuration and custom properties
- Automated lead nurture and follow-up sequences
- Contact import, data cleaning, and source tracking
- Team training and handover documentation
03
Google Ads & Meta Campaign Build
From $2,500 · Scoped per project
Campaigns built around qualified leads and measurable return, not impressions and vanity metrics. Proper structure, conversion tracking, audience setup, and copy that reflects how your customers actually make decisions.
What's included
- Campaign structure and ad group architecture
- Keyword research and negative keyword lists
- Ad copy and creative brief
- Conversion tracking and GA4 setup
- 30-day post-launch optimisation review
04
SEO Foundation & Content Strategy
From $2,800 · Scoped per project
The technical and content foundation that earns organic traffic over time. Not a 100-page report that sits in a folder. A clear priority list of fixes and a content plan tied to what your customers are actually searching for.
What's included
- Technical SEO audit and fix prioritisation
- Keyword mapping to existing pages
- Content gap analysis and topic plan
- On-page optimisation for priority pages
- 6-month content calendar with briefs
05
AI Readiness & Implementation
From $3,000 · Scoped per project
AI layered onto a broken process makes it worse, faster. This project starts with a readiness assessment, then implements AI where it actually reduces workload and improves output — not where it looks impressive on a slide.
What's included
- AI readiness assessment across marketing, CRM, and operations
- Use case prioritisation by impact and ease of implementation
- Workflow automation build (Make, Zapier, GoHighLevel)
- AI governance framework and usage guidelines
- Team training on approved tools and use cases
06
Website Replatform or Rebuild
Scoped on enquiry · Varies by complexity
A website built to convert, not just exist. UX-led, mobile-first, and connected to your CRM and analytics from day one. WordPress, Shopify, or a modern framework depending on what the business actually needs.
What's included
- UX and conversion audit of existing site
- Page structure and content brief
- Design, build, and QA
- CRM and GA4 integration
- SEO foundation and redirect mapping
How project engagements work
From enquiry to delivery.
01
You describe the problem
A short call or email. What needs to be done, what you have tried, and when you need it. No lengthy brief required.
02
I scope the work
A clear proposal: what will be delivered, by when, and at what price. No surprises after you sign.
03
Delivery with regular updates
You stay informed throughout. No radio silence for three weeks and then a document dump at the end.
04
Handover and next steps
Every project ends with a clear handover. Documentation, training if needed, and a recommendation on what to do next.
Not sure which service fits?
Start with the Marketing Diagnostic. It will tell you exactly where the biggest problems are and what to fix first.