AI & Technology
Built, not just advised.
Most consultants talk about AI. TPN builds with it. Custom tools, automated workflows, and live dashboards that save time, surface insights, and remove the manual work holding your business back.
The real problem
Most businesses are automating chaos.
AI tools are everywhere. Most businesses have tried a few. Most have not seen meaningful results. The reason is not the tools — it is the foundations.
AI layered onto a broken CRM makes the broken CRM faster. AI generating content without a strategy produces more irrelevant content. AI summarising bad data produces confident summaries of wrong things.
The fix starts before the tools. Clean data. Defined processes. A clear understanding of what decision the AI is meant to improve. Then the tools work.
What we see constantly
AI tools purchased, not used
The team tried it once. It didn't immediately solve everything. Now it's a line item nobody mentions.
Automation built on bad process
The lead follow-up sequence runs. It just goes to the wrong people at the wrong time with the wrong message.
No governance, no accountability
Everyone is using AI differently. No standards. No approved use cases. Brand risk is real and unmanaged.
Capability
Three things we build.
01
Marketing Performance Dashboards
A live view of your ads, CRM, SEO, and website performance in one place. Updated automatically. No spreadsheets. No chasing agencies for numbers.
- Google Ads, Meta, and SEO data unified
- Lead volume, cost, and conversion tracking
- CRM pipeline visibility in real time
- Built for non-technical business owners
- Custom to your metrics and reporting cadence
Looker StudioGA4HubSpot APIGoogle Ads API
02
AI Workflow Automation
Repetitive marketing tasks automated and running in the background. Lead follow-up, reporting, content scheduling, CRM data entry. Built once, runs continuously.
- Automated lead nurture and follow-up sequences
- AI-assisted content and copy generation workflows
- Weekly performance reports delivered automatically
- CRM data enrichment and hygiene automation
- Cross-platform data sync and deduplication
MakeZapierGoHighLevelHubSpot
03
Custom Apps & PWAs
Lightweight web apps built for a specific business need. Event tools, internal dashboards, booking systems, or customer-facing portals. Scoped, built, and handed over ready to use.
- Progressive web apps (PWA) for mobile and desktop
- Event and conference delegate apps
- Internal marketing ops and reporting tools
- Customer portals and booking systems
- Supabase, Vercel, and modern deployment stack
Next.jsReactSupabaseVercel
Demonstrated
Not hypothetical. Actual work delivered.
Conference App
Floorworld International Conference Delegate App
Built and deployed a Next.js PWA for 150 attendees at the Floorworld International Conference, Malaysia 2026. Schedule, speaker profiles, delegate networking, and live updates. Built end to end, scoped and delivered in under 6 weeks.
AI Diagnosis
97% Lead Drop Identified and Resolved
Using AI-assisted performance analysis across CRM, Google Ads, and web analytics, diagnosed a near-total collapse in lead volume at Floorworld. Root cause identified within 48 hours. Issue resolved and lead volume restored within the same week.
AI Governance
AI Governance Framework
Designed and implemented a formal AI governance framework across Marketing, Operations, and Finance at Floorworld. Approved use cases, human-in-the-loop controls, brand safeguards, and training for all staff. Adopted company-wide.
AI readiness
What AI readiness actually means.
Ready for AI
Clean CRM data with defined lead lifecycle
Consistent, documented marketing processes
Clear reporting requirements and KPIs
Team with capacity to adopt new tools
Budget for implementation and ongoing licences
Not ready yet
CRM with less than 60% complete contact records
No defined lead lifecycle or sales process
Marketing decisions made without data
Team already overloaded with current systems
No clear outcome the AI is meant to deliver
The AI Readiness Assessment (part of the Marketing Diagnostic or as a standalone project) will tell you exactly where you sit and what needs to be fixed first.
Want to know if AI is right for your business right now?
Start with an AI Readiness Assessment. 30 minutes, no obligation, and you'll leave with a clear view of what would actually make a difference.